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Moving forward on its commitment towards becoming a Plastic Waste Neutral Company by 2021, India’s largest Science-based Ayurveda major Dabur India Limited today Joined hands with East Delhi Municipal Corporation (EDMC) to launch a unique Plastic Waste Collection drive in the city. Under this initiative, christened ‘My 10 Kg Plastic’, Dabur India Ltd, Indian Pollution Control Association (IPCA) and EDMC will be running a series of programmes to build awareness about Plastic Waste disposal and involve all individuals, societies, schools and offices in segregation and safe disposal of plastic waste.

The plastic waste collected under this initiative will be sent to waste collection centres established by IPCA across Delhi-NCR. This initiative will ensure that the collected plastic waste is sent to recyclers and disposal units, instead of ending up in landfills, rivers and oceans. The programme was unveiled as part of EDMC’s six week long ‘Swacchta Hi Sewa – Plastic Waste Shramdaan Campaign’ as a part of 150th Birth Anniversary of Mahatma Gandhi.

Being a responsible Company with a portfolio of products based on Nature and natural ingredients, Dabur has always sought to operate its business with a strong regard for environmental sustainability. With ‘My 10 Kg Plastic’ campaign, we want to build awareness in the society and involve all stakeholders in creating a greener and cleaner society. We are beginning this initiative with EDMC and will soon be expanding this to other parts of the city and country,” Dabur India Ltd Executive Director-Operations Mr. Shahrukh Khan said.

Dabur, Mr. Khan said, is on course to becoming a Plastic Waste Neutral Company by the end of March 2021 by collecting, processing and recycling 20,000 MT of post-consumer plastic waste from across the country. “We had rolled out our pilot plastic recycling initiative in 2018-19 in six states, and we have collected, processed and recycled nearly 4,000 MT of plastic waste from these six states. We are now extending this Plastic Waste Management initiative to 25 states in the 2019-20 and will collect 12,400 MT plastic waste and send them for recycling/processing. This would be further hiked to 20,000 MT in 2020-21. With this, we would collect back 100% of the plastic waste generated by our packaging by March 2021, making us a Plastic Waste-Neutral company,” Mr. Khan added.

While helping collect and process plastic waste on the one hand, Dabur has also been working towards spreading awareness and involving the community in this drive. “At Dabur, we have been taking progressive steps to reduce plastic waste in cities while also raising awareness about plastic waste management. We are fully aware of our responsibility towards preserving nature. Every action at Dabur is a step towards a sustainable future. Our ‘My 10 Kg Plastic’ campaign is one such step forward in this direction,” he said.

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