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India’s leading Science-based Ayurveda company Dabur India ltd has been awarded the ‘SFE Herbal Industry Leader Award 2019’ for its efforts towards promotion and development of natural and nature-based products.

The award was presented at the 6th International congress of the Society for Ethnopharmacology (SFE), organized by Manipal Academy of Higher Education, where scientists from more than 14 different countries discussed and highlighted the various aspects on research and development of medicinal plants and Ethnopharmacology.

Speaking on the occasion Dr. J. L. N. Sastry, Head of Ayurveda Healthcare Research at Dabur India Ltd, said: “We are happy to receive this prestigious award. As the world’s largest natural and Ayurvedic products maker, Dabur is committed to develop safest and most effective products for every household. We have also embarked on a journey to become the largest bulk grower of rare medicinal herbs by bringing over 5,000 acres of land across the country under cultivation of these medicinal plants.”

This initiative, Dr. Sastry said, works on two fronts. On the one hand, it has helped conserve natural resources in the wide-ranging ecosystems and bring back many rare herbs from near extinction. On the other hand, Dabur engages marginal farmers in cultivating these rare herbs, providing them visible economic opportunities and supplementing their income. “Through our biodiversity initiatives, we have put in place direct interventions for either cultivating or sustainably collecting 58 herbs,” he added.

Dabur has also established a fully automated state-of-the-art greenhouse in Pantnagar (Uttarakhand). This is the first-of-its-kind greenhouse by virtue of its sophistication coupled with scale of operations, and is dedicated exclusively for medicinal plants. The facility caters to the supply of elite planting material to the farmers and this process enables farmers to cultivate and supply well-standardised medicinal plants on a large scale.

About SFE: Society for Ethnopharmacology, India (SFE-India) is a registered society, affiliated to the International Society for Ethnopharmacology. The society is working for promotion of traditional medicine, medicinal plants and other natural products for their evaluation and validation through research, promotion and dissemination of knowledge in different parts of the world.

About Dabur India: Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.

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