Language :
[gt_alert id=”gt-alert-292″ title=”” dismissable=”0″ type=”info” title_color=”” content_color=”#000000″ content_background=”” border_size=”” border_style=”none” border_color=”” border_radius=”” css=””]With thought-provoking stories, the social initiative is inspiring people across the nation not to slip off their morals and etiquettes.

Delhi NCR, India

A leading name in the Indian tiles sector, Somany Ceramics has captured millions of hearts by creating path-breaking trends in home interiors. Backed by the same innovative thinking and can-do spirit, the brand has now become the face of a campaign designed to change the social scenario in this country. Inspired by Somany Slip Shield, which is India’s First Anti-Skid Tiles, the brand has successfully given ‘not slipping’ a whole new meaning. Natural Stone Tiles provide lustrous beauty to the floor and indoor area of the home which radiates the sophistication of the home.

Launching #NahiPhislenge, one of India’s biggest Social Digital Campaigns, the brand has put its step forward towards creating a better future. Partnering with Radio Mirchi, just around the time when people were slipping off their recently made New Year resolutions, Somany urged people to take a #NahiPhislenge resolution – not only for themselves, but for the society and the nation, and promise not to slip off it the whole year.

With radio, social media and on-ground activations, the campaign is reaching the masses with relevant issues, such as caring for the elderly, car pool, keeping the city clean, gender equality and organ donation. In order to create a stronger impact, the brand has also released two heartwarming stories as films on the social media. While the first film is built around the fact that slipping in bathrooms is a leading cause of crippling injury and death in older adults, the second makes way for a stark realization that in a population of 1.2 billion people, the number of organ donors in India is really abysmal. Somany manufactures fine quality Bathroom Tiles which are anti-slip it reduces water borne accidents in bathrooms. Addressing issues such as these, which seriously affect our society but seldom cross our minds, these films have been trending on Facebook, Twitter and YouTube, resonating with the masses, with likes and shares spreading the noble cause.


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Elated with a huge positive response to the initiative, Abhishek Somany, MD, Somany Ceramics said, “Somany has always been a trendsetter in the industry. This campaign reflects our progressive thinking and is creating an impactful difference amongst the public by making them self-conscious in their day-to-day activities. And asking them to build a better India with just a few little changes.”

Conceptualized and created by RK Swamy BBDO, Delhi, this campaign has enabled Somany to reach a bigger audience, with more besides their product portfolio. It has taken the brand a step further from beautifying spaces with stylish products, to beautifying lives with strong morals and responsible behaviour.

Earlier in the year, the brand had run an extremely well-received pilot campaign across Delhi, Mumbai and Bengaluru. Motivated by the success, Somany Ceramics has now brought #NahiPhislenge to Pune, Indore, Kolkata, Patna, Ahmedabad and Lucknow. With the campaign bound to reach more cities and stories lined up to rake more engrossing issues of our society, the brand sees this as a powerful beginning towards the much-needed change. Till then, #NahiPhislenge!

[gt_heading id=”gt-heading-547″ tag=”h1″ type=”double-separator” text_align=”left” icon=”” separator_color=”” font_size=”21″ font_color=”#000000″ font_weight=”900″ css=””]About Somany Ceramics[/gt_heading]

Somany has captured the memories of millions of customers by creating trends in home interior design. It has brought about an unprecedented change in the lives of people by consistently evolving with the Indian market. From implementing the newest in technological brilliance to a steadfast practice of lateral thought and trend-setting tenets, to pioneering several first in design and style for consumers. Somany Ceramics determined pursuit of delivering excellence has placed its brand in an illustrious bracket. It was Shri H. L. Somany’s vision that propelled the company to emerge as an unchallenged leader in the Indian Tiles sector.

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